Haas title sponsor targets challenging Red Bull 'on and off-track'

Ruben Holloway
February 11, 2019

"It's okay to have to manage, that's expected in Formula 1, but having to manage in those extreme and ridiculous ways that we had to do a few times, whether that be fuel or tyres, that's a bit stupid and I hope that situation is altered".

English entrepreneur William Storey is the face behind Rich Energy, which has teamed up with American outfit Haas for the forthcoming campaign after failing in its takeover of Force India a year ago.

"At the moment it feels like we're doing a 100 metres race but some people are already starting 40 metres into the race, so no chance really to compete with them".

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"We can try. If you don't try you don't achieve it".

Just take a good look for yourself at the beauty of the vehicle.

The gulf between the sport's top three - champions Mercedes, Ferrari and Red Bull - and the rest has become embarrassing.

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Magnussen said: "We wanted to get up there with the competitive teams, and now we need to hold on to it".

The Dane's team-mate Romain Grosjean added: "Last year was a big step for us. While 2018 delivered our best season-to-date, the year showed, sometimes sharply, that we still have areas to improve on as a team".

The black and gold livery might ultimately have gone to Williams this year, with Storey admitting that talks with the beleaguered British team took place. "They are going to get back at some point probably, but we've got to focus on ourselves and use the experience we've gained to improve everywhere".

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While still relatively little-known, Rich Energy have been linked with involvement at F1 teams for the past two seasons but potential tie-ups with Force India and Williams have not materialised. They're uniquely positioned to exploit regulation changes. "They're run in a very, very unpretentious fashion, they're proper racers, Gene Haas is a wonderful businessman who is approaching motor racing in the right way, [they have a ] brilliant team principal and they've got two drivers with personality, which I think is superb". As far as I'm concerned anyone who says it doesn't exist it's like saying man never walked on the moon, or Elvis is still alive. The 2019 F1 season starts on March 14, 2019, in Australia.

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