Bud Light Super Bowl Ad Delivers Epic Surprise

Ruben Holloway
February 5, 2019

"But we don't brew Bud Light with corn syrup", the bearded king says confusedly. The National Corn Growers Association said it was disappointed in Bud Light.

Bud Light's Super Bowl campaign called out competitors that use corn syrup - and the corn lobby is not happy about it. The trade war with China put a 25% tariff on United States corn exports - which has left many farmers across the country unable to sell their corn for a fair price. From a growers standpoint, and even from a national standpoint, with the National Corn Growers Association.

As chance would have it, that's what happened. "Watch an extended version of the official Game of Thrones X Bud Light Super Bowl LIII ad", the video description teases.

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"Sugar is sugar. Corns syrup is safe".

While high fructose corn syrup has been vilified by some as a common contributor diabetes and obesity, the nation's farmers and agricultural industry began responding nearly immediately, upset at the implication that corn is a product to be completely avoided. "It was damaging to corn, and it leads people to believe that corn is a bad ingredient". Both Miller and Coors use it in their beers, while Bud Light uses rice.

"It was a marketing ploy, I get that".

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And Anheuser-Busch said in a statement that the company "fully supports" corn growers despite the potshot.

Consumption of high fructose corn syrup in the USA began falling at the turn of the century when it was linked to soaring rates of obesity.

The 60-second commercial, to be narrated by Hollywood actor Tom Hanks, will briefly show several slain or missing journalists affiliated with the Washington Post and other publications, including Jamal Khashoggi who was murdered inside the Saudi embassy in Istanbul past year. If you eat a teaspoon of rice syrup or corn syrup your body will process them the same way.

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"You might get differences in the final flavor of the product, because sometimes that comes through the fermentation differently", she says.

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