Netflix Testing Software to Track Who Is Sharing Passwords

Noel Cummings
January 12, 2019

During a recent interview with The Verge, Synamedia's CTO, Jean-Marc Racine, stated that his company have invented software that's capable of identifying Netflix users that share their account details with others.

According to research, around 26 percent of millennials share their log-in information for streaming services.

Synamedia is showing off the "Credentials Sharing Insight" tool at this year's Consumer Electronics Show in Las Vegas.

In fact, the company reported that almost 26 percent of millennials share their Netflix credentials, which it says could add to billions of dollars in losses for streaming services if left unchecked.

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"We need a law that recognizes that we often access someone else's computer-specifically, our Internet service providers' servers-when we pull data from the cloud, check our Gmail or Facebook account, book a plane ticket, or watch a movie on Netflix-and that we often share with friends or loved ones our passwords for these very accounts", the group has said.

Synamedia's AI will monitor accounts in real time to detect unusual sharing activity, such as a single account being used in different locations or being accessed from multiple devices at the same time. However, it will also be able to work out if the freak log-ins are fair game, such as the user being on holiday or whether they have shared passwords with a family member who lives away from home.

In more mild cases, like password sharing among family members, the streaming platform could simply send an email or notification suggesting that they upgrade to a premium or "family" account.

"Casual credentials sharing is becoming too expensive to ignore", said Racine.

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A London based company named Synamedia which intends to empower Pay TV operators and video streaming websites is planning to launch an AI-based service to crack down on password sharing.

'Our new solution gives operators the ability to take action. As an estimate, there's expected to be a loss of 1.2 billion dollars by 2021 due to credentials sharing.

Trials of the machine learning system have already begun, Synamedia revealed.

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