Bird Box Hits 45 Million Views in One Week According to Netflix

Cristina Cross
January 1, 2019

However, that sort of statistic is mostly meaningless, because it's coming from Netflix.

The film has gone viral, complete with memes and spoilers galore on social media networks like Twitter - where Netflix boasted to its followers that Bird Box has been "discovered" by "45,037,125" accounts and counting.

New Netflix film 'Bird Box' smashes streaming record

And though John Krasinski chose to show the monsters in his horror film, which is being compared to Bird Box as a result of some similar plot lines, Bier thinks the Bird Box team made the right call in keeping the creatures off screen.

So while it's hard to compare to traditional movie sales, the current top movie at the box office, Aquaman, grossed $137 million in its first week and sold close to 15 million tickets.

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"There was a time when one of the producers was like, "No, you have to see something at some point" and forced me to write essentially a nightmare sequence where Malorie experiences one in that house", Heisserer said. But it's also important to note that Netflix is counting by accounts. Wisely debuted in the thick of the holiday season, Bird Box wracked up more than 45 million views within a week, according to Netflix, and if you're one of the folks who settled in for a scare over the break, then you're probably eager to dig into the film, spoilers and all!

For one thing, the number isn't verified by any other source. My nine-year-old little boy shouldn't see this film now. From the comfort of a Netflix household, the time and financial investments are far less. "Once you commit to a television format, you're a TV movie". Netflix says there's a pretty good chance that you have.

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"Television is thriving with quality and heart", he said. "I'll still make The Post and ask an audience to please go out to theaters and see The Post and not make it for Netflix".

According to screenwriter Eric Heisserer, the monsters were nearly shown on screen, but the decision was ultimately made to exclude them.

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