Sony introduced new Xperia smartphone at IFA XZ3 2018: review, features, price

Noel Cummings
September 1, 2018

Like clockwork, Sony introduces a new flagship twice a year.

XZ3 features new Smart launch with AI that instantly prepares your camera when you hold your phone up in landscape mode, ensuring you never miss a moment. The Xperia XZ2 had near similar specs but didn't have an OLED display. It runs on Android 9.0 Pie out of the box, making it one of the first devices to ship with the latest update. While the former two are pretty standard, the Burgundy and Green colors seem fancy enough to help the Xperia XZ3 stand out. Sony says pre-orders for the $899 phone start September 24.

Sony's new fashion watch, the FES Watch U, which uses e-ink technology similar to that found in e-readers was also on show and will go on sale in the United Kingdom later this year.

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We saw an unofficial peek at the Sony Xperia XZ3 not too long ago, and now the company has gone ahead and made the new flagship smartphone officially official. This new leak will let us know how the device will look.

Ben Wood, analyst at CCS insight, said the launch was Sony's latest effort to play catch up in the lucrative global smartphone market, but expressed doubt. Sony also says a mobile image processing engine will reduce noise and improve contrast.

The Sony Xperia XZ3 is powered by a 3,300mAh battery with Qnovo Adaptive Charging technology, Qi wireless charging and Quick Charge 3.0 support.

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We're easy attempting at a tumbler sandwich here with an aluminum frame, however the bent back appears correct and makes it more chuffed to take. The XZ3 features an 18:9 OLED display with QHD+ resolution. The Xperia XZ3 will probably follow the new "ambient flow" design languages. SIM card slots were not mentioned by the company, but the Xperia XZ3 will nearly certainly be available in both single SIM and dual SIM (hybrid setup) flavors, and the availability of those models will be market-dependent. The device also gets IP65/68 certification for dust and water resistance.

If you've been following the rumors, then the XZ3 is going to look instantly familiar.

The rear camera on the Xperia XZ3 is same as the one on Xperia XZ2, but the front camera has received a major bump. On the front, the device sports a 13-megapixel selfie camera with Exmor RS sensor, f/2.0 aperture and 22mm wide-angle lens.

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The Xperia XZ2 Premium is the most expensive of these three devices, and for the extra dollar you'll get extra RAM, a dual camera and a super sharp display.

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