Prime Members Get Magic Mushroom Discounts At Whole Foods

Hugh Fox
May 16, 2018

Prime members can scan the free Whole Foods mobile app at checkout and get 10 percent off hundreds of weekly sale items and discounts on best-selling products in Florida stores, the company said in a news release. These savings are now available in all stores across Florida and will expand to all Whole Foods Market and Whole Foods Market 365 stores nationwide starting this summer.

Technical difficulties have prevented Amazon from integrating Prime into Whole Foods locations as quickly as executives hoped, one source says. Amazon wouldn't say if it plans to add the benefits to Whole Foods stores in Canada and the United Kingdom. That could be a lure for Prime members who already shop Whole Foods, but could push price-conscious shoppers further away from the chain, given its existing reputation for high prices.

A year ago the Seattle-based business purchased grocery giant Whole Foods in the U.S. to supercharge its efforts in the category, but it appears the Go concept is being kept separate from that investment.

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Mackey said, since the merger, the number of items bought per transaction, keenly watched size of the basket has grown, but he refused to give any specifics. "Or, customers can opt in to use their phone number to save at checkout", the Amazon/Whole Foods news release states. "He declined to offer specifics", write Reuters' Lisa Baertlein and Jeffrey Dastin.

A disruption that The Great Atlantic & Pacific Tea Company, for one, isn't around to participate in, alas.

"We're going to to become increasingly more price competitive".

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Experience upcoming Amazon program for Amazon prime members. "It's more customer engagement and customer satisfaction". These newly initiated perks to gain customer attraction has the potential to make Whole Foods more affordable than ordinary, regular grocers for a population of about 8 million of its consumers who already are subscribers of Amazon Prime, according to the analysts of Morgan Stanley.

The deals touted by Amazon in its release include "Organic strawberries: 1 lb. for $2.99, save $2" and "Magic Mushroom Powder: 50% off".

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