Ford to Stop Selling Sedans in North America by 2020

Ruben Holloway
April 29, 2018

Responding to a tweet, Martinez noted that the next-generation Fusion was set to go into production for the 2021 model year, which might indicate when the Fusion will go off the market in North America. The company is expected to keep its trucks, utility, and commercial vehicles which are apparently what's popular in the North American market.

Ford, the automaker, has announced plans to stop selling most of the cars it now sells in North America, including all sedans, as it seeks to focus on more profitable crossovers, trucks and SUVs.

It was that thinking that led the Ford Motor announce Wednesday that it is shedding most of its North American auto lineup over the next four years to stay competitive in a rapidly changing industry.

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"The company is also exploring new "white space" vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility", Ford said.

Ford outlined the bold strategy shifts in a news release about its first-quarter financial results, which continues a streak of billion-dollar profits. "In our effort to make electric vehicles more desirable, we will deliver vehicles with the capability, performance, and interior design that customers need and want, but without the fuel economy penalty they used to see", Hackett said. The Asia Pacific region will probably lose money in the second quarter before returning to profit in the back half of the year.

Additionally, Ford said it expects to put $5 billion less into capital expenditures from 2019 to 2022 than it once anticipated.

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The second largest automaker by market share has announced that the plan is geared at cutting $25.5 billion in cost by 2022. The company is aiming to hit a pretax profit margin target of 8 percent by 2020. And if anyone has ever driven a Fiesta, they will know that it is far from anything special. Fiat Chrysler CEO Sergio Marchionne killed off the Dodge Dart and Chrysler 200 sedans and retooled the factories that had been making them to build Jeep SUVs and Ram pickups instead.

Making a full commitment to new propulsion choices, including adding hybrid-electric powertrains to high-volume, profitable vehicles like the F-150, Mustang, Explorer, Escape and Bronco. Among those will be 16 battery-only models, including the Mach 1, a high-performance electric SUV coming in 2020. These reductions would come on top of the $14 billion in cuts that the automaker previously announced in the fall.

"We still sell them but not like we did", General Manager Bill Klepeiss said.

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