Apple News could become your next monthly subscription

Noel Cummings
April 18, 2018

Your Apple News app may soon get a paid-subscription makeover, as Apple plans to integrate what's been called "the Netflix of magazines" to the now free service.

If the Bloomberg report is accurate, it would appear that Apple is using the Texture service to build its news subscription offering. During the acquisition, Bloomberg reports about 20 staff at Texture were cut by Apple so it looks like around 80 people were brought over from the service's ~100-person team. Customers would subscribe to a premium Apple News offering that would give them access to paid media content from a variety of magazines and news outlets.

Apple had previously let users purchase and organize their individual subscriptions in an app called Newsstand.

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Texture is a kind of Netflix for magazines, which provides access to around 200 publications for $9.99 per month. This very same team is the one that's now building the new premium subscription service for Apple. That streaming service was also built through an acquisition: Apple bought Beats Music and the Beats audio device business in 2014 for $3 billion.

Apple needs successes like that to meet a bold target for its services division.

Repeating the success of the Beats deal with a Netflix for news will be hard, according to Gene Munster, a longtime Apple analyst and co-founder of Loup Ventures.

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Currently, Apple sells subscriptions for iCloud storage and Apple Music.

The new Texture-News hybrid could launch in the next year.

Which makes sense when you think about it. Apple already makes a decent slice of cash by selling music and video on iTunes, alongside subscriptions for Apple Music, so it makes sense that it would want to expand that to other areas.

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