Ad blockers could hurt Spotify's IPO

Noel Cummings
Апреля 8, 2018

The disclosure notes, "Unauthorized access to our Service may cause us to misstate key performance indicators, which once discovered, corrected, and disclosed, could undermine investor confidence in the integrity of our key performance indicators and could cause our stock price to drop significantly". That compares to a reported 159 million monthly active users and 71 million Premium subscribers at end December.

Spotify's disclosure follows an effort earlier this month to crack down on pirated apps that allowed free access to paid features like ad-free Premium, per TorrentFreak. Spotify had around 86 million clients at the end of 2017, so 2 countless those accounts evading limitations composes nearly 2.3 percent of Spotify's cost-free individuals. That figure will include subscribers from the recent rollout in South Africa, Israel and Vietnam, lifting its global territory count to 65 markets.

Spotify said it now does not have the data to adjust previously provided key performance indicators, and as a result certain metrics may be "overstated" in its prospectus.

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Lawler says, "The one thing we just have to look past is that obviously the losses for the company are mounting".

For you number lovers out there however, here's how many users the company believes will join its service this year.

According to Spotify, the firm's paid subscriber base is increasing steadily, from 30 million paid subscribers in March 2015, to 70 million in January this year. It will also hurt the trust the company has gained with their advertising clients. The failure to crack down on fraudulent streams could have a negative effect on its business, operating results and financial condition, the company said, so it seems like a smart move to offer up this information before news breaks from some other source. - Reuters picSpotify marks a breakthrough for Europe's tech start-up scene as the region's first company in decades to carve out, and so far, ably defend its niche - streaming music - against U.S. giants Apple, Amazon and Google.

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