Google will reportedly launch mid-range Pixel smartphone for emerging markets

Noel Cummings
April 3, 2018

Google is, at last, taking a look at the expansion of its products in India. There were trade meets in Malaysia, US, and the United Kingdom which were attended by some Indian retailers too.

Google is looking for a sizeable retail presence in the country initially and gradually build its brand. The smart speakers are compatible with both Android and iOS devices. Emerging markets are much more price sensitive when it comes to smartphones, so entry-level and mid-range smartphones rule the roost with cash-strapped consumers. Due to the edge-to-edge format of the display, we may also see a transparent panel at the bottom of the phone that houses multiple pieces of technology - including a fingerprint scanner for TouchID and the front camera. The phone would be part of Google Hardware's first push into India, which would involve bringing the Pixelbook, Google Home, and Google Home Mini to the country.

Google has sent out media invites for a launch event that is scheduled to take place on April 10.

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All that is about to change this year as Google is making big plans for India.

Google on Monday confirmed that its smart speakers Home and Home Mini were coming to India soon. Google is teasing the launch with #MakeGoogleDoIt, but there's no update on when the products are going to be introduced.

Google Assistant now supports more than 30 languages including Hindi.

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As expected, the display of the phone is a near-edge-to-edge design, with a Full View screen covering 97 percent of the front. This launch comes a few months after Amazon launched its Echo smart speakers - Echo, Echo Plus and Echo Dot with Alexa in India. Secondly, under "Account preferences" in the Google Home app, some major music streaming services in India including Saavn and Gaana had been listed. We will have to wait and see how Google prices these Home speakers.

Users can interact with the Google Home by setting up the speaker to recognize their voice.

These so-called smart displays would compete with Amazon's Echo Show, and deliver information such as news, weather, and directions on tablet-like devices.

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The Google Home is a smart speaker powered by Assistant.

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