YouTube Strategically Increasing Ads In Music Videos Ahead Of New Subscription Service

Noel Cummings
March 24, 2018

Aggrieved by YouTube's new standards, which prohibit videos that link to firearm sales, instruct viewers on firearm manufacturing, or promote the installation of certain accessories (such as high-capacity magazines), InRangeTV has launched a Pornhub channel, where three of its videos are now available.

Pitchfork has reached out to YouTube representatives for comment.

YouTube Strategically Increasing Ads In Music Videos Ahead Of New Subscription Service

YouTube did not say when the policy change went into effect or when the new directive was issued, although news of the update went viral within pro-Second Amendment forums over the last 24 hours. One thing of note in the 9to5Google article, is that they are unsure if this feature is restricted only to YouTube Red subscription holders at this time.

It's unclear whether Apple would be comfortable letting users livestream to YouTube directly from their app. Apple doesn't now have its own competing live streaming service, but Google does still offer a competing piece of software in nearly every other area, raising questions about how much collaboration Apple would want to engage in. Most of those efforts predate Cohen, who joined YouTube in 2016 after about 30 years in the record business, including stints as a road manager for Run-DMC and a senior executive at Warner Music Group. It will include exclusive videos, playlists and other offerings that will appeal to die-hard music fans. Google, a division of Alphabet Inc., has sustained the most popular video site and search engine in the world by prioritizing free, easy-to-use services.

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With YouTube Gaming being a direct competitor to common broadcasting services such as Twitch, Google is definitely trying to make it easier for users to livestream content on its platform.

Music-streaming services have revolutionized the way we listen to music. "Everyone is drunk on the growth of subscription".

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Starting at launch, the new YouTube streaming service will "frustrate and seduce" heavy music users of YouTube's current free service, YouTube Global Head Of Music Lyor Cohen said at SXSW.

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